Tourism under pressure as industry voices frustration

Ireland’s tourism sector faces mixed signals. Official data suggests visitor numbers have plunged, yet industry leaders say demand remains steady, though softer than recent highs. Hoteliers are warning that policy missteps could accelerate decline. Key concerns include the VAT rate returning to 13.5%, a trend of shrinking food and beverage offerings, passenger caps at Dublin Airport, and how AI is reshaping operations. Pricing remains under scrutiny, especially around major events. The tension between government policy and on-the-ground realities is prompting calls for a more informed approach to sustaining the sector’s economic value.

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