Intuit, the US-based developer of QuickBooks and TurboTax, has launched its Career Pipeline Program to train one million aspiring accountants over the next five years. The initiative addresses growing talent shortages and prepares professionals for an industry increasingly shaped by automation and artificial intelligence.

Small Business Trends reported that the programme responds to a significant skills gap, particularly among Gen Z, where 65 per cent lack guidance on accounting career paths.

Simon Williams, vice president of the Accountant Segment at Intuit, said: "The accounting community is an integral part of driving business success. Our commitment to upskill one million students is rooted in listening to our accounting partners, understanding the important role they play as advisors, and building a pipeline that helps their firms and their clients thrive."

The curriculum will provide immersive learning experiences, mentorship opportunities, and industry-recognised certifications valued by modern firms. Students will gain access to the ProAdvisor QuickBooks Certification, which has become a recruitment standard in the accounting field.

Intuit hosted the Career Lab: Skills for the New Era of Accounting on 3-4 February 2026, bringing together industry experts to discuss trends including AI's impact on fintech and Client Advisory Services.

Dave Zasada, vice president of Education and Corporate Responsibility at Intuit, said: "At Intuit, we believe financial futures are strengthened when AI and human intelligence work together to expand opportunity and transform lives. By providing free, employer-recognized certifications and access to curriculum and resources that enhance the skills of young professionals, we're building a robust CAS expert pipeline."

The programme emphasises continuous learning and digital advisory skills as essential capabilities for the profession's future workforce.

Learn how Intuit's global training initiative is reshaping accounting education and preparing the next generation for AI-driven practice.